Giant US group buying company Groupon has made what appears to be its first acquisition in Australia, picking up a Melbourne-based deals site named Crowdmass, which was founded just 12 months ago.
Groupon paid only a “symbolic” amount to buy Melbourne-based group buying site Crowdmass, the company’s Australian chief said this afternoon, with the acquisition being more about sourcing good employees than buying the company’s business assets.
A little over a week after Groupon announced the acquisition of hotel booking service Blink, today comes one more purchase that moves Groupon further yet out of the realm of daily deals. Groupon has bought SideTour, a marketplace where people can book places for small-scale, bespoke activities, and post their own events, too.
Groupon continues its acquisition march to beef up its service and take itself beyond daily deals. Today it announced that it has bought Savored, a restaurant reservations and discount meal provider. Financial terms of the deal were not disclosed.
Savored is used by some 1,000 restaurants and gives diners discounts of up to 40% when they book through the site.
Groupon’s latest step forward in its ambition to become the default network for local commerce is taking the company into ad tech waters. Today, it is launching the Groupon Partner Network, a new platform to manage all of the company’s affiliate marketing related to the deals and other products it sells.
Fresh off the heels of a $1.2 million round of funding, the furniture-focused e-commerce site Deal Décor is today announcing its official nationwide launch. The company, which we once referred to as a “Groupon for Furniture,” to be fair, isn’t really a rip-off of the Groupon business model. That is, it’s not about using group-buying to promote merchant coupons.
Four months after buying restaurant-focused, point-of-sale app Breadcrumb, Groupon is putting the acquisition to work in its bid to grow its local commerce business. Today it is launching the iPad app nationwide across the U.S., following a limited pilot in New York — and is throwing in offering to sell users an iPad for those interested in trying it out.
Fresh from celebrating its fifth anniversary last week, Groupon today reported its Q3 earnings: it's a mixed picture but shows that Groupon continues to make good on its commitment to take its business beyond daily deals and into a wider marketplace for location-based and mobile commerce.