Giant US group buying company Groupon has made what appears to be its first acquisition in Australia, picking up a Melbourne-based deals site named Crowdmass, which was founded just 12 months ago.
Groupon paid only a “symbolic” amount to buy Melbourne-based group buying site Crowdmass, the company’s Australian chief said this afternoon, with the acquisition being more about sourcing good employees than buying the company’s business assets.
More acquisitions for Groupon to widen the net of consumers using its platform for more than daily deals. Today it is announcing the acquisition of ideeli, a flash fashion retailer, for $43 million in cash.
A little over a week after Groupon announced the acquisition of hotel booking service Blink, today comes one more purchase that moves Groupon further yet out of the realm of daily deals. Groupon has bought SideTour, a marketplace where people can book places for small-scale, bespoke activities, and post their own events, too.
Groupon continues its acquisition march to beef up its service and take itself beyond daily deals. Today it announced that it has bought Savored, a restaurant reservations and discount meal provider. Financial terms of the deal were not disclosed.
Savored is used by some 1,000 restaurants and gives diners discounts of up to 40% when they book through the site.
Groupon’s latest step forward in its ambition to become the default network for local commerce is taking the company into ad tech waters. Today, it is launching the Groupon Partner Network, a new platform to manage all of the company’s affiliate marketing related to the deals and other products it sells.
Well that was fast. Just a few days after it was revealed that Groupon product chief Jeff Holden was leaving the daily deals giant to join a “Bay Area tech company,” we now know where he has landed. Uber announced this morning that it has hired Holden as its new Chief Product Officer.
Holden joined Groupon in 2011 after his startup Pelago was acquired.