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GraphDive Raises $2M For Social Media Analytics And Targeting

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http://techcrunch.com – GraphDive, a startup that uses Facebook Connect data to give businesses a better understanding of their online visitors, has raised $2 million in new funding. Co-founder and CEO Shahram Seyedin-Noor said the company allows website owners to do more with the social data that’s already provided by users who log in to their sites via Connect. It analyzes a user’s account activity and infers their interests and key demographic data — age, income, education, and relationship status. (In its effort to build an “interest graph” connecting related interests, Seyedin-Noor (IT news)