Extole, a startup offering tools for brands to manage their “social advocacy” programs, has raised $7.5 million in new funding.
The round is a follow-on to the $10 million Series C that Extole raised about a year ago, and it comes from existing investors, including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital.
Digital marketing company Kenshoo has raised $12 million in new funding.
The round was led by late-stage investment firm Tenaya Capital, with participation from all past investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance.
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond.
SocialFlow, the makers of social marketing optimization technology that helps brands determine when to post their messages to social media sites like Facebook and Twitter, as well as which messages they should promote, has today closed on $10 million in Series B funding.
Social marketing startup Unified is launching the newest version of what it calls its Social Operating Platform, and with it a new application called adMonitor.
Unified President and Chief Strategy Officer Calvin Lui (who joined earlier this year) told me that adMonitor should serve as the “system of record” for social ads — in other words, it’s the dashboard where advertisers ca
Make way for another company that’s helping enterprises make sense of social media. LeadSift, a Canada-based social media startup that helps businesses mine social data on sites like Twitter and Foursquare for sales lead generation, has raised a seed round of $500,000 from Omers Ventures, the fund that invests in other Canada-based social media startups like Hootsuite.
Influitive, a marketing company that analyses data around social media, influencer networks and other peer-to-peer techniques to spread the word, has raised another $7.3 million — investment that it will use to continue developing its AdvocateHub marketing platform, as well as to build out its own sales and marketing teams, CEO and co-founder Mark Organ told TechCrunch in an interview.
The S
Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million.
The market for social marketing startups is getting some natural uplift as more advertising money shifts online and marketers experiment with alternatives to traditional ad formats (like banner ads) that don’t make enough of a mark in the digital space.
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