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Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers

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http://techcrunch.com – Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I’m a firm believer in Google’s approach to becoming more social, as I’ve watched it happen not only within its products, but also company wide. Having said that, I do wonder if the destination side of Google+ is “enough” to get a hold of advertisers’ and brands’ attention. I’ve dug quite a bit into and spoken to a few people at Google to get some thoughts on this, and I was actually surprised by how quickly (IT news)