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Google Shows Off Its New ‘Adverapp’ Concept, A Volkswagen-Branded Road Trip Journal

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http://techcrunch.com – Google published a blog post today in which it details the first fruits of a pilot program launched last year to reimagine digital advertising for the mobile app age. This year, Google says it’s broadening the scope of that effort with the new Art, Copy & Code project, which is described as a series of experiments combining creative pros, ad agencies and brands to see how branded advertising might also become useful tools for consumers. The ‘adverapp’ (see what I did there?) Google has created to kick off this project is called “Smileage,” and it’s a Vol (IT news)