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Google reportedly working on major plans to take on Amazon

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http://www.talkandroid.com – Although Google is recognized as the giant amongst search engines, much to the delight of advertisers, it is not the “go to” shopping destination for many consumers. That title may be claimed by Amazon which has built an empire on the sales of books which led to a portfolio of just about anything one may want to buy. This means Google is missing out on an opportunity to help advertisers close the deal on the ads they are serving up with search results and it means advertisers may want to focus more resources on Amazon’s platform. To combat this, Google is reportedly amassing (IT news)