1

Google+ May Finally Matter Thanks To YouTube Comments

view story
linux-howto

http://techcrunch.com – You didn’t really need a Google+ account until now. You might have one whether you wanted it or not. But YouTube’s new commenting system requires a presence on Google+. And there’s no real alternative to YouTube for video. Google+ may have mattered before in theory, but now it matters in practice. Google+ is really a social identity data layer designed to help Google personalize all your products and improve ad targeting. The more it knows about you, the better it is at giving you a good experience and making money. Long-term, social is not an option for the search giant. I (IT news)