Google Makes Mobile App Analytics More Flexible With New Tag Manager, Services SDK

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http://techcrunch.com – After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developers to make changes to their analytics setup even after they have published an app. Google introduced¬†Tag Manager for websites last October. The tool allows you to make changes to your Analytics setup without touching your site’s code. As the company notes today, on the web you can always make changes to your app in “near-real-time” and deploy &#822 (IT news)