Google Brings Call Reporting To AdWords Express For Small Businesses

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http://techcrunch.com – Google just made it a lot easier for small businesses to track phone calls generated by their AdWords Express ads. For two years now, the full version of AdWords has allowed businesses to track phone calls by using the technology behind Google Voice to create unique phone numbers for every campaign. Starting today, AdWords Express, the somewhat simplified version of AdWords that’s geared specifically toward small businesses, will also offer this feature. With call reporting turned on, Google will replace a business’ phone number with a toll-free Google number. Calls to this number (IT news)