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Google Awarded Patent For Free Rides To Advertisers’ Locations

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http://techcrunch.com – Google may soon offer a new service that combines its advertising business with its knowledge about local transport options, taxis and – in the long run – autonomous cars. The U.S. Patent and Trademark Office last week granted Google a patent for arranging free (or highly discounted) transportation to an advertiser’s business location. Here’s how it works. Say a Vegas casino really wants your business. Not only could it offer you some free coins, but if it deems the cost worthwhile (using Google’s automated algorithms, of course), it could just offer you a free ta (IT news)