Going For “Pretty First” Is Wrong: A Designer’s Take On App Development

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http://techcrunch.com – Editor’s note: Chloë Bregman is a product designer working on a new communications startup. Most recently, Chloë designed DrawChat, a drawing based messaging iphone app which is currently being auctioned off, and helped ignite Changemakrs, an inspirational quote site meant to help people inspire and be inspired to change themselves and the world. Follow her on Twitter. Startup founders often ask me to take their app ideas and make them pretty. They feel that they need a beautiful product in order to get funding. I call this “pretty first,” and it’s when a startup foc (IT news)