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Go Deep: The Value of Vertical Knowledge

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http://www.thevarguy.com – There are literally thousands of technology service providers and resellers offering basically the same stuff, making it extremely challenging to distinguish their services and really stand out. It’s not for lack of trying. I’ve seen some well-intentioned tactics: funny ads, clever graphics, pages and pages of product information. But it’s not about working harder. It’s about working differently. And the problem with those creative but often ineffective tactics is they focus on what you, as the reseller, are selling. You need to focus on your customers’ business. Show you have deep v (IT news)