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Give different name to application shortcut than its Name tag

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http://askubuntu.com – Is there a way to create an application shortcut that executes a script and appears in Unity dock under a different name? I ask this since I have a script that launches several related apps (in this case qjackctl, followed by an audio app) to make users' experience more streamlined. However, when qjackctl is launched, it shows up in the Unity dock as a new icon with a question mark and the same name as the name of the shortcut (instead of appearing under the existing qjackctl shortcut). I think qjackctl is written in qt (not sure if that makes any difference). So, is there a way to force (HowTos)