Getting to Your Ideal List of Prospects

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http://www.thevarguy.com – The mainstay of lead generation and prospecting is a list. The success of your campaigns is contingent on its quality. But how do you get the list without getting bogged down in the data collection process? I’ve seen sales reps who will spend two hours doing prospecting activities, but only complete five calls. And then there are marketing associates who take 30 days to launch a fully completed lead generation campaign. Where did the time go? In the research to create a list. In these situations you have to ask yourself if this much research really makes sense. Can’t you just launch? Well, (IT news)