The mobile app market, currently still led by app trailblazer Apple, is continuing to grow at a rapid pace: according to new research from Gartner there will be nearly 46 billion mobile app downloads made this year, nearly double the 25 billion downloads in 2011. Among those downloads, free will continue to reign supreme: 89% of those downloads worldwide will cost nothing.
The growing popularity of free mobile content — largely in the form of apps — is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.
Gartner has just released its Q1 figures for mobile handset sales, and the key takeaway is that Android continues to steal the show, led by handset maker Samsung. Google’s mobile platform now accounts for nearly 75% of all handset sales, a jump of almost 20 percentage points on a year ago, and equating to 156 million devices sold in the three-month period.
Apple might have just tipped its iPhone OS 4.0, but Android has jumped to nine percent of the U.S. smartphone market, according to ComScore. Meanwhile, Nielsen says U.S. smartphone sales will eclipse feature-phone sales by 2011, and ABI Research predicts that over 800 million Android apps will be downloaded this year, making it the fastest-growing OS in app downloads....
Gartner has this morning published its numbers for how the mobile handset industry has performed in Q3. The topline figure is that the mobile industry overall continues to see pressure from the wider economic downturn, and the gradual move away from cheaper, low end feature devices: overall sales of 428 million units for the quarter are 3% down on the same quarter last year.
Mobile phone sales floundered during the second quarter, in the wake of the earthquake in Japan. But smartphone sales continued to grow, as Android extended its lead in the operating system race, according to market research company Gartner.
Android has overtaken Windows Mobile and Linux for fourth place in smartphone OS market share with 9.6 percent, says Gartner. The worldwide study of first quarter smartphone sales showed a 707 per cent year-on-year increase in Android sales in North America, while the total smartphone market saw its largest year-on-year increase since 2006, says the research firm....