The Gameplay Is The Gameplay. Always.

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http://techcrunch.com – Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading blog What Games Are, and consults for many companies on game design and development. You can follow him on Twitter here. Most of the talk around games tends to focus on climate. It’s about finding the right customers, funding, platform, business model, partnerships, metric and discovery solutions, technology, route to market and so on. How we play the Game of Games, as it were. In this context, we often think of the product as something that needs to fit into a mold. We think of them (IT news)