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Ford And Jimmy Fallon Turn To Twitter For Help Writing Lincoln Super Bowl Ad

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http://techcrunch.com – Ford is launching a big marketing campaign to revive its Lincoln brand, and apparently Twitter will play a big role in those efforts, according to a story in Bloomberg. The automaker has hired Jimmy Fallon to write Lincoln’s first-ever Super Bowl ad, which will be based on tweets. Neither Bloomberg nor the #SteerTheScript website offers many details about how Fallon plans to turn a bunch of tweets into a 60-second TV commercial — the website says, “The writing process will begin with a tweet from Jimmy and then after that it’s up to you, and Jimmy, where the story goes.&#82 (IT news)