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Flurry Examines App Loyalty: News & Communication Apps Top Charts, Personalization Apps See High Churn

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http://techcrunch.com – Mobile app analytics firm Flurry has released an updated version of one of its most popular research reports, first published three years ago. In the prior report, Mobile Apps: Money, Models and Loyalty, the company took an in-depth look into customer loyalty by app category. Today, Flurry does so again, focusing specifically on the 700,000+ applications that run on iPhone, iPad and maybe soon, the iPad Mini. As with the original report, Flurry once again plots application categories on a matrix by how often they’re used, as compared with how long consumers continue to use them over time (IT news)