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Flight Search Startup And Disrupt Contender Superfly Adds Personalized Hotel Booking Service

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http://techcrunch.com – Superfly, which helps travelers take advantage of frequent flier miles and airline rewards programs, is expanding its services to include a mobile app for finding and booking hotels. Superfly first launched at TechCrunch Disrupt SF in 2010 and uses big data to personalize flight results based on consumer travel records. In April, Superfly developed Superbox, which allows users to organize all travel-related emails. This makes it easier to track rewards and frequent flier miles. Now the company is using the same model to help users take advantage of hotel rewards programs and promotions: Superf (IT news)