Fitocracy Adds A New Revenue Stream With Group Fitness Plans

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http://techcrunch.com – Fitocracy, the fitness gamification network with over 1 million users andmore user engagement than Twitter, is today launching a group fitness pilot in a big move towards monetization. A big part of Fitocracy’s core offering is a community-driven encouragement platform. At first, users come to the app and get hooked because of the gamification and quantification of the user’s own fitness data. However, founders Brian Wang and Dick Talens believe that it’s the encouragement aspect — giving and receiving feedback on progress from your friends’ and family — (IT news)