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First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions

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http://techcrunch.com – Facebook is on a quest to quantify the value of its ads, and TechCrunch has attained the first public details on its recently expanded ad tracking program called “View Tags” that looks beyond clicks. It lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later. I’ve also got the first View Tags results showing up to 87% of conversions can come from views. View Tags could help Facebook keep Google from claiming responsibility for driving sales triggered by the social network’s ads. They serve as an alternative to the openly (IT news)