firefox and adobe reader - how to set PATH

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http://forums.fedoraforum.org – I have successfully installed Adobe Reader 9.1. It shows up in firefox as a plugin properly. It does NOT show up in edit->preferences as an Application (not sure if that matters). However when I click on a PDF to download, I get an error in the browser: "Could not launch Adobe Reader 9.1.2. Please make sure it exists in PATH variable in the environment. If the problem persists, please reinstall the application." I put the /opt/Adobe/Reader9/bin in my PATH in ~/.bashrc and even rebooted to make sure all was set. I still get the same message. Where do I set my PATH to make this work? (HowTos)