Fine-Tune Your Outbound Sales Formula To Help Save Your Startup

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http://techcrunch.com – Editor’s note: Steli Efti is the Co-Founder/Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. Follow Steli on Twitter. One of the most common questions startups ask me is how to handle B2B outbound sales. They often ask this question in a state of desperation, hoping I respond with the magic formula. Quite frankly, there is no magic formula. An outbound sale is hard work, and it requires an extraordinary amount of effort to get it right. But why would you even want to do outbound sales for your startup? The stories all sound the same: When a startup begins (IT news)