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Finding Customer Opportunities in New Products

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http://www.thevarguy.com – There are a few ways to grow your business — among them, adding new customers and selling new products to your existing customer base. Finding and gaining new customers is great, but once you have done all that work, how about cross-selling them additional products? This is why it’s important for VARs carry a diverse line of products and partner with vendors that release fresh, innovative solutions on at least a semi-regular basis. And once you have a good customer base and strong vendor partnerships, how do you go about introducing those products to your base? Here are a few tips. Wor (IT news)