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Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For Interactive TV Ads

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http://techcrunch.com – European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space. Brainient already sells its BrainRolls product for video ads being viewed on computers, smartphones and tablets — its system automatically tailors the ad to the type of screen it’s being viewed on, and can therefor (IT news)