Fiksu Introduces Support For Facebook Mobile App Install Ads, As The New Ad Format Shows Early Traction For Top Developers

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http://techcrunch.com – Fiksu, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network’s growing influence as a way to drive app installs for publishers. The added support comes at a good time – Facebook’s mobile app ads are now used by one-fifth of iOS’ top grossing developers, according to Facebook COO Sheryl Sandberg, who shared this information on the company&# (IT news)