FatFractal Takes On Parse, Stackmob & Others With New Engine-Based App Platform

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http://techcrunch.com – San Francisco-based FatFractal is today launching a competitor to backend-as-a-service (BaaS) providers like Stackmob, Parse, Kinvey, and Applicasa, and it’s not just following in the others’ footsteps – it has a completely different take on how using the cloud on the backend should work. It’s not that the team at FatFractal thinks that the “cloud as a service” model is the wrong idea, exactly. It’s just that the way it’s been implemented to date isn’t how they think it should work – that is, a “black box on the backend.” (IT news)