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Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads Appear On

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http://techcrunch.com – Which mobile device you use says a lot about your buying habits. That’s why Facebook has begun allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on. This lets Android app developers avoid wasting money advertising to iPhone users, and lets luxury brands target people with iPads. Our tipster Amit Lavi, director of marketing at EasyHI, gave me the heads up on the new options. Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ag (IT news)