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Facebook Wants To Dominate Paid Discovery By Now Letting Any Developer Buy Mobile App Install Ads

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http://techcrunch.com – App developers pay huge sums for ads that gets them installs, and Facebook wants to gobble up that spend. So today Facebook begins allowing all developers to buy its recently announced app install ads that appear in the mobile News Feed. Until now, just a few partners had access. Facebook is making a big bet on the app economy, and wants to be the top source of discovery outside of the app stores. The mobile app install ads let developers buy tiles that promote their apps in the Facebook mobile news feed. When tapped, these instantly open the Apple App Store or Google Play market. The ads are (IT news)