Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

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http://techcrunch.com – Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it’s spawned a fresh video ad format designed to minimize disruption to the user experience. While advertisers might be a bit annoyed they can’t reuse existing creative, Facebook’s decision could reduce backlash and preserve its audience. And it’s not the first time. When Facebook originally introduced advertising, it didn’t offer the typical ad formats marketers were used to. They wanted flashing banners, home page takeovers, and (IT news)