Facebook Lets Small Businesses Quickly Contact Its Customer Support Via Chat To Cut Call Center Costs

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http://techcrunch.com – Understanding Facebook marketing and ads can be tough for small businesses. To address the issue, Facebook’s customer-service department has been quietly testing a Salesforce-powered system that lets businesses contact it over Facebook Chat rather than with a phone call. This gives merchants a quick and convenient way to get answers while they run their businesses, and it keeps call-center costs down for Facebook. The program has been running for a few months but isn’t widely known about; a business owner tipped us off today. Facebook confirmed the program’s existence to me a (IT news)