Facebook announced today that it will be giving advertisers a new report showing how often ads drive users to buy the advertised product on a different device. The company says that to gather cross-device conversion data, it’s combining information gathered by the Facebook Conversion Pixel (which tracks desktop web conversions) and mobile apps that use the Facebook SDK.
Facebook today begins testing its own mobile ad network where advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appear while you’re on other apps and mobile sites.
When ads look bad, Facebook, users, and advertisers all lose. So Facebook today announced a partnership to bake Shutterstock into its ad creator, allowing marketers to select from millions of free stock images for their ads. Facebook today also started letting advertisers upload multiple images at a time to build ad variants for A/B testing.
The latest Facebook data breach – which exposed personal contact information Facebook had harvested on six million of its users – is a reminder that even if you’re not handing over all your contact data to Facebook, Facebook is obtaining and triangulating that data anyway.
Facebook’s effort to simplify its ad products continues: Today it’s announcing an update to Ad Manager Reports, a product whose name pretty much explains what it does — helps advertisers track and manage their campaigns on Facebook.
The goal of the changes, according to Product Manager David Baser, is to give advertisers tools that are “simpler, easier-to-use, and more flexible.&
Years ago Facebook made a wildly successful data grab by putting About details at the top of the profile. Now with its Timeline redesign‘s “Suggested” sections, Facebook could fill out Graph Search by making it easy to select and show off where you’ve been, what you Like, and what you’ve watched, read, and listened to.