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Facebook Confirms Autoplaying Video Trial For Ads In Newsfeed

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http://techcrunch.com – Facebook is indeed rolling out autoplaying videos for ad units in your News Feed on both mobile and desktop, something the Wall Street Journal pegged for arrival just a little while before it was made official. The autoplaying ads follow Facebook’s trial of autoplaying non-ad video content on both the web and mobile. The reasoning behind the decision is simple math in terms of returned value for advertising partners: Facebook claims that its autoplaying videos have seen engagement in terms of views, likes and shares on mobile and desktop increase over 10 percent versus the non autoplayin (IT news)