Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

view story

http://techcrunch.com – Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite. Seven retail partners including Pottery Barn and Fab can now share Collections posts to their fans. Collections could help retailers score viral click-throughs to t (IT news)