Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps

view story

http://techcrunch.com – Facebook today begins testing its own mobile ad network where advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appear while you’re on other apps and mobile sites. Facebook tells me that similar to its first off-site ad placements on Zynga.com, the goal is to show Facebook users more relevant ads wherever they go, even outside the social network’s own properties. If you were looking for a big new way Facebook could make money but avoid hurting its user experience, here it is. Facebook isn’t revealing any of the advertisers, (IT news)