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Facebook And Snapchat Go Toe To Toe: Why It’s Good For Both Companies

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http://techcrunch.com – Facebook is building a standalone app to compete with the red-hot impermanent photo-messaging app Snapchat, as reported by AllThingsD’s Mike Isaac late last night. Facebook plans to launch its app by the end of the year, and it will function very similarly to Snapchat. It will allow users to take pictures or videos (up to 10 seconds long) and “snap” them to friends, found via their cell-phone number, Facebook account if connected, or Snapchat username. The recipient can then view the snap for 1-10 seconds, set by the sender, after they open it. It isn’t clear yet if the initial Faceboo (IT news)