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Extole Raises $7.5M To Build Brands’ Word-Of-Mouth On Social Media

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http://techcrunch.com – Extole, a startup offering tools for brands to manage their “social advocacy” programs, has raised $7.5 million in new funding. The round is a follow-on to the $10 million Series C that Extole raised about a year ago, and it comes from existing investors, including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital. The company has now raised a total of $29.9 million. Extole allows businesses to find the best advocates in their customer base and offer them rewards to promote the company to their friends on social networks — in other words, it gives (IT news)