ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

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http://techcrunch.com – ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common stock). The two acquisitions will help ExactTarget compete better in a climate where its once-smaller rivals have been getting acquired by bigger fish, or gone public themselves. Those include Radian6 (IT news)