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Everything You’ll Ever Need To Know About Gamification

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http://techcrunch.com – Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on game design and development. You can follow him on Twitter here. A friend of mine once relayed this quote (as a joke) to me about consulting: “Why make money solving the problem, when you can make so much more by making it worse?” And, like all such quotes, it’s funny because it contains a kernel of truth. I provide consultancy services to people who need game design advice, like mechanics, user interface (IT news)