Everlane Goes Black In Protest Of Black Friday; Buy Your Disruptive Cashmere On Saturday

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http://techcrunch.com – Everlane, one of the wave of vertically-integrated sites that is changing the way that fashion is made and sold, is today disrupting something else. In protest against the over-the-top consumerism that is Black Friday — where smartphone-equipped shoppers look for incremental sales/parking/stock advantages over those less savvy — Everlane is opting out. The site is going dark on one of the busiest retail days of the year. In a post the is now on the home page of the site called “Buy Less, Buy Better,” Everlane makes the case that closing shop on Black Friday is a way o (IT news)