Yahoo’s search deal with Microsoft is underperforming, CEO Marissa Mayer said during an appearance at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.
The deal has not delivered the market share gains or revenue boost that was expected, Mayer said. Yahoo and Microsoft inked the 10-year search partnership in 2010 as part of an effort to challenge Google.
I know Yahoo declined the recent Microsoft deal but what if Microsoft would sweeten the deal and yahoo excepts it, would the Yahoo brand die? I mean look Yahoo has a line-up of dedicated services like mail, messenger and now even Flickr with a host of users and with a merger how would they keep the loyal fanbase?