Engaging users ‘vital’ for Facebook as Google pushes: report

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http://www.itwire.com – Facebook’s goal is to redefine the social media experience by creating an immersive platform that will be the centre of people’s digital lives, making it the dominant platform for rich communications, commercial content and advertising. That’s the view of one global analyst firm that believes that if the social media giant can achieve its vision then the predictions of an IPO valuation of $100 billion might well be justified. (IT news)