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Engaging Channel Partners with Social Media Training

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http://www.thevarguy.com – Having an open dialogue with channel partners is the best way to deliver products and services that best address real market needs to make them and their customers successful. Four years ago, Jeremiah Owyang saw the opportunity for social media to improve the relationship between vendor, partners and customers, and at Dell, we wholeheartedly agreed. Through consistent, honest and direct interaction via the @DellChannel Twitter page and our Dell PartnerDirect LinkedIn Group, social media has become one of the most effective ways for us to learn from our partner community, and they have expresse (IT news)