EMC: Transforming VARs Into Cloud Services Providers

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http://www.thevarguy.com – EMC (NYSE: EMC) is enhancing and expanding its Velocity Service Provider Program. The changes, effectively Jan. 1, 2013, could help (A) VARs to transform into cloud services providers and/or (B) VARs to find partners that offer EMC-certified cloud storage services. So, how many VARs will embrace the initiative? Michelle De Hertogh, senior director of global alliances and service providers marketing, offered The VAR Guy some clues. EMC’s efforts sound somewhat similar to sister company VMware (NYSE: VMW), which aggressively promotes service provider licensing to VARs and IT service provid (IT news)