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EMC Debuts Channel-Only Avamar Backup Appliance for Midmarket

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http://www.thevarguy.com – EMC (NYSE: EMC) recently unpacked a new purpose-built backup and recovery appliance aimed at midmarket customers to be sold only by its Velocity program channel partners. The vendor is positioning the Avamar Business Edition as retaining the functionality and enterprise-class capabilities of prior versions — specifically its straightforward management, network and storage features. Backup and recovery historically has served as an initial point of entry for EMC into new enterprise accounts, a sales strategy the vendor now is modifying to help channel partners expand their marketing reach (IT news)