For the remainder of this year, IBM will compensate its client and brand teams equally regardless of whether the channel is involved in sales that include Power Systems and/or Storage Systems to midmarket companies, according to an IBM executive.
In a letter to midmarket channel partners, Bill Donohue, IBM North America vice president, Business Partner & Midmarket Sales, wrote, “IBM is making
When it seems as though every other vendor is trying to move either upstream or downstream, Avaya is pushing its channel partners to focus on the middle.
At its annual Americas Executive Partner Forum Nov.
IBM (NYSE: IBM) has quietly kicked off a new, head-to-toe marketing model that provides channel partners worldwide (irrespective of PartnerWorld level) free access to complete, integrated campaigns to stir up new business in eight different segments. Here are the details.
Most VARs typically don’t suffer from a lack of marketing options no matter what the vendor.
IBM (NYSE: IBM) has a new “Engine of the Week” feature at its Facebook midmarket page to give more marketing visibility to customers that change how they do business, typically either by deploying IBM analytics or cloud technology in concert with a channel partner.
It’s not unusual to hype a customer engagement, particularly when it involves a channel partner, but IBM plans to do this
Aruba Networks believes the wireless market is at a crossroads, as BYOD rapidly becomes the norm and companies struggle with building out their infrastructure to ensure it can meet both the traffic and security requirements.
IBM (NYSE: IBM) certainly is keeping its pedal to the metal in the midmarket. Under its Solution Accelerator incentive, the vendor now will rebate channel partners for deals of at least $20,000 rather than the $50,000 bar set when the rebate program launched four months ago.
Online backup vendor Carbonite (NASDAQ: CARB) is making moves to push further into the channel with a formal partner program for resellers of its home and small-business backup offerings.
The company best known for its consumer-focused online backup literally backed into the channel through resellers selling its home offering, which costs $59 per month and includes unlimited backup for one compute
VMware (NYSE: VMW) has launched a new sales lead program for channel partners called Outcome-Based Marketing (OBM), designed to increase sales opportunities and turn up qualified prospects.
With OBM, channel partners, through the Partner Central portal, need only select their focus (e.g., VMware server virtualization, disaster recovery, desktop virtualization, virtualizing business critical apps),
Virtualization honcho VMware (NYSE: VMW) has made a number of changes, updates, additions and various other tweaks to its channel partner program.
Email this page
