eBay's Comparison Shopping Site Shopping.com Rebrands As Ad Platform eBay Commerce Network

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http://techcrunch.com – Comparison shopping network Shopping.com, which was purchased by eBay back in 2005 for $620 million in cash, is officially rebranding as the eBay Commerce Network. eBay says that the site has evolved from being a comparison shopping site to an actual commerce ad network, and this shift in title reflects that. The network aims to connect retailers with buyers across sites like eBay, CNET and Bing. The company says that 4,000 merchants already work with the eBay Commerce Network to acquire new customers via advertising. The comparison shopping market is a competitive space, and Shopping.com hasn (IT news)