eBay Hires A VP Of Data To Focus On Personalization Across The Marketplace And Other Properties

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http://techcrunch.com – We know that eBay has been looking for ways to add personalization to its marketplace and other products and properties but today the company is brining in new leadership to direct this efforts. Zoher Karu, who was formerly Vice President of Marketing Analytics and Insight at retailer Sears, will be joining the company as its first Vice President of Customer Optimization and Data. In his new role, Karu will leverage the company’s customer data to drive a more personal and relevant experience across eBay properties, says the company. A Sears, Karu made similar efforts in organizing customer d (IT news)