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Driven by Facebook and Twitter, time spent on social networks soars by 82%

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http://www.downloadsquad.com – Filed under: Internet, Social Software Between December 2008 and 2009, the total time spent on social networks rose by a massive 82% -- from an average of three hours a month, to almost six! To nerds like you and I, six hours doesn't sound like a huge amount, but when you figure in the 'casuals' that bring the average down -- like your grandmother -- it's a little scary. And it's all because of darned Twitter and Facebook! Yes, they're to blame: other major social networks (MySpace, LinkedIn, Classmates) saw a decline in unique users throughout 2009. Twitter, bolstered by a humongous 579% gain from 2.7 million to 18.1 million unique users per month, saw the greatest percentile growth in the social networking sector. Facebook, with a minuscule 200% expansion in 2009, is still by far the largest network with 207 million unique visitors in December 2009. While worldwide average growth for social networks came in at 82%, the U.S. in particular saw a 143% increase. Believe it or not though, Australia actually clocks up the highest average use of social networks: they spend almost 7 hours a month, while the US and UK spend a paltry 6 hours each! For more stats, read the full Nielson report. [via Brian Solis] Share tweetmeme_url = 'http://www.downloadsquad.com/2010/02/25/driven-by-facebook-and-twitter-time-spent-on-social-networks-so'; tweetmeme_source='DownloadSquad'; tweetmeme_style = 'compact'; Driven by Facebook and Twitter, time spent on social networks soars by 82% originally appeared on Download Squad on Thu, 25 Feb 2010 14:00:00 EST. Please see our terms for use of feeds.Read | Read | Permalink | Email this | Comments (General)