DoubleDutch Looks To Ace Mobile CRM With New Hive App

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http://techcrunch.com – Enterprise mobile software provider DoubleDutch today announced the release of its newest product, a mobile customer relationship management tool called Hive. Mobile CRM is a tricky needle to try and thread – for the most part, effective CRM is all about context, and providing the right amount on a mobile screen where screen real estate is limited and data input is cumbersome can be a challenge. Go too far to either end of the spectrum – feature-richness or simplicity – and you’re likely to meet with lackluster engagement. But DoubleDutch thinks Hive hits the mark in terms of pro (IT news)