Do This, Not That to Make Sales and Marketing Work Together

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http://www.thevarguy.com – The effectiveness of any marketing effort is only as good as the cooperation and collaboration between the sales and marketing teams. This is not always as easy as it may seem. The role of the marketing team is to bring interested buyers to the table, court interested buyers and pass those buyers to sales, whose job is to bring qualified and interested buyers to transaction. The rub between marketing and sales usually rears its head when marketing believes it is delivering qualified buyers yet the sales team cannot bring those potential buyers to transaction. Sales, meanwhile, might believe it (IT news)